You do not reason to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. Some of the recent studies reveal the web traffic which comes from mobile platform accounts for over 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, it is a wake-up call if you haven’t done anything to focus on the mobile web browsers. Since, the number of mobile web users has risen so drastically, you really should develop a mobile version of your website to match your target audience to bear them connected, on the step!
What Should You Do?
For hooking in your web audience at large, you can have a different website for mobiles as well as to desktops, tablets and apple ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But having a website developed for each single device and keeping them updated is an awesome ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying machines. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Web design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.
What is Responsive Web site design?
Responsive Web Design has been a fad but a trend that existed for some time now now. To put it simply, responsive design identifies a web layout wherein the content, images and the other designing elements stay the same, but shrink immediately to adjust with the specific screen size. In responsive type, the content can be managed 1 CMS and it is quick, easy and cost-effective solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is whereas the Adaptive designing steps into.
What is Adaptive Web design?
Adaptive design is a lot newer concept in the industry. Essentially, this technique adapts to what displayed in the devices, depending upon the devices’ capabilities and its’ display size. In this form of web lay-out, inspite of the idea that the content remains same, there are certain changes that appear in the design elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the different number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for extensive is yet to learn in the industry, nevertheless the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its best. However, there are certain cons of AWD practice.
Adaptive websites cost more as opposed to the responsive designs
AWD can goof up the complete feel of checking out the if it isn’t backed up by proper planning.
Since AWD re-adjusts the elements of design and even reword content, it might bring in brand inconsistency and confuse your target audience once they see different interfaces on varying models.
So what’s The Bottomline?
While Responsive design can be the finest solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is much more user-focused. In years to come, the lot more than 50% of useless users will use their mobile devices to surf the world wide web and hence it is best to blend adaptive web lay-out techniques with responsive elements to leverage useless visibility, engage the objective visitors and leverage the conversion proportion.
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