A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here are just a few factors why you need to protect your brand:
Notice
Trademark registration of one’s mark gives everyone constructive notice of one’s ownership. In my view, this most likely of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a browse an identical or similar mark as yours will realize that you already own the mark, but is therefore put on notice that its use of the identical or similar mark to yours may lead to trademark infringement. Method to party is put on to notice to locate a new and different mark. With such notice, registering your mark prevents a potential conflict in foreseeable future.
Social Media
Social media is the best way to resource for most businesses. Customers search for brand names on several social media sites including Facebook, Twitter, and Pinterest. Each social media venue has policies in to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, is not uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social media account. Observe venue’s policies for info. However, I have found that whenever complain the social media site for these wrongdoing and claim that another is your brand without permission, the company administrator responds with a request of proof of ownership for the subject brand. A trademark registration gives compelling evidence brand control.
Brand Loyalty
Registering your mark shows a dedication to your logo and shows prospects that perseverance. The goodwill that could be developed through such commitment is invaluable to a business.
Cybersquatting
Cybersquatters register domain names that is the same or significantly like other parties’ trademarks or known brands with the only purpose of selling them (to the rightful owner) high fee. The Anti-Cybersquatting Consumer Protection Act allows a Online trademark renewal in India owner court action and collect damages from individuals who register a site name the actual identical or similar to ones trademark.
Trademark Renewals
Trademark registration can continue for as long as you continue utilizing the mark in commerce. Usually are some firms that have registered trademarks possess over century old.
Trademark registration may end for every business. However, there a number of compelling causes of protecting your brand since you protect any other business skill. A trademark is your business’ brand, its identifier. Protect it with trademark registration.